Website Dictionary
We have all seo terms and website terms defined for you. We would recommend bookmarking this page^^
- PPC- PPC that is Pay-Per-Click an internet marketing formula in which online advertisers pays the price to the internet publishers as per the rate for online advertisement. PPC is also known as CPC that is (Cost-Per-Click). The amount must be paid on the basis of number of times the advertisement is “clicked” and not on the basis of each time the advertisement is displayed. If the website is new PPC will help the website to generate the traffic.
- Affiliate marketing- Affiliate marketing is the internet marketing in which web business is promoted and affiliate is rewarded for visitors, customers, subscribers or sale done by putting the efforts. It involves selling and promotion of the website for another website and reviving commission in return. In affiliate marketing payments are made on the basis of per click, per lead or per sale.
- Press release- Press release is also named as media or news release, which is written and recorded communication intended for the members of news media. It is the announcement which seeks the media attention for certain events or product launch. Press release is different from the news release as in news release journalist prepares the report and in press release reports are prepared and then passed on to the journalist.
- Alt text- Alt text is an alternative text which is used when image on the website cannot be displayed. It holds the place of the image when web browser is unable to load the image. This text is displayed when the mouse cursor is held stagnant on the image. Sometimes images are used for the decorative purpose and in such cases using the alt text is preferable.
- Image tag- Image tag is the software which is used to place the images on the web pages. Technically images are not the part of the web pages but they are included separately in the web pages when viewed by a browser. If any web page contains one image then it is considered as two files. The HTML places the image on the pages when tag appears. Source is the important characteristic of the image tag which tells the browser the location of the image file.
- Title tag- Title tag is the text which is placed on the top of the window browser in HTML. The area at the top of the window is considered as critical and important area by the search engines. Title tag contains important keyword and these tags are not displayed on all the web pages of the website. It is an important element as it helps in ranking the website on the initial pages of the search engines.
- PHP- PHP (Hypertext Preprocessor) is the programming language used in the web pages. It can be implanted to the HTML and can be used for the web development. It can be operated on web server or on any other operating system or platform free of charge. It is also known as open source language which can be used to develop good web content server side applications.
- ASP- ASP (Active Server Page) is the program that runs inside the internet information services (IIS). IIS carry forwards the request of the browser to the ASP engines when browser request for the ASP file. An ASP verifies the file word by word and accomplishes the script of the file. It can improvise the content of the web pages by editing or adding the content. It also modifies the web pages to make it more useful for individual users.
- HTML- HTML stands for hyper text markup language which is a computer set up considered for designing the website. Hyper is contradictory to the linear which specifies that computer program is moving in linear manner. Text stands for the content included in the web pages. Markup is marking the written content in English language. Language states that HTML is considered as a plain English language as many people state it as a code; it is code behind the webpage. The HTML documents must always be saved in text as browsers of HTML can only understand the text.
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